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Counterculture  constantly  manifests  itself  as  a  mechanism  of  cultural
                  innovation.  It  thus  has  a  huge  upgrade  potential.  The  birth  of  new  value
                  benchmarks is a forerunner of a new culture.
                         Confronting  the  dominant  culture,  the  birth  of  new  values  and  practical

                  guides  is  a  process  that  constantly  recreates  itself  in  the  world  of  culture.  For
                  example, the birth of Christianity is essentially a countercultural phenomenon that
                  arose in the collision of the newborn Christian Church with the Roman Empire.

                  The fact that Christianity was then a countercultural phenomenon is evidenced by
                  the  fact  that  ancient  writers,  philosophers,  army,  powerful  rules  were  against  it.
                  Despite this, Christianity then not only survived, but also won. In the same way,

                  the  departure  from  the  Christian  culture  implies  initially  a  change  in  value
                  guidelines. Russian scientist I. Ilyin notes that "European culture of the nineteenth
                  century  is  essentially  a  secular,  secularized  culture:  secular  science,  secular  art,

                  secular legal consciousness, secular thought-seeking economy, secular perception
                  of  the  world,  and  the  interpretation  of  the  universe.  The  culture  of  our  time  is
                  increasingly being separated from Christianity, but not only from it – it generally
                  loses the religious spirit, meaning and gift. "

                         Every new culture, culture of a particular cultural-historical epoch arises in
                  the process of awareness of the crisis of the previous socio-cultural paradigm. the

                  For example, the movement of cynics in the ancient epoch, a heretical movement
                  in the Middle Ages can be regarded as countercultural. In Europe at the end of the
                  Enlightenment there were strange young people. They looked very exotic. Many of
                  them wore a raincoat and a dagger. These people rejected such obvious values of

                  the  era  as  material  well-being,  dimensionality  and  luxury  of  life,  prosaic
                  calculation  and  common  sense.  On  the  contrary,  they  used  to  see  a  completely
                  different world picture in the prose of reality – ghostly, joyful, immeasurable and

                  spyrist. Many people refused to live according to the wills of their parents. They
                  questioned and even ridiculed their traditions and laws. Few guessed that Europe
                  was  on  the  verge  of  a  new  cultural-historical  era  –  Romanticism.  As  A.

                  Dobrokhotov  remarked,  "German  romantics  were  even  more  shocked  than  their
                  contemporaries as they felt all that was happening was not a temporary departure
                  from the ideals of the Enlightenment, but rather a natural and profound result of

                  their development."
                         Ukrainian  society  is  now  also  in  the  process  of  countercultural
                  differentiation. New socio-cultural groups with specific mentality, lifestyle, values
                  are born. Undoubtedly, there is one true thing: the formation of a new culture in

                  our country is impossible without a long succession of countercultural phenomena.



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