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Cons
 At times, the information reported may not be authentic from every
angle. Hence, there may be a misinterpretation of a situation.

 News can be manipulated to influence the minds of the audiences.
For example - a particular political party may manipulate reports in
their favor, which would indicate the political control in the media.

 Media bias can occur due to various issues. A journalist or an editor
may give personal preference to an issue.
 A particular event or a celebrity may receive undue importance and

set wrong ideals before the youth. It may present an ostentatious
lifestyle, which may inculcate wrong ideals amongst youngsters.

 Unnecessary sensationalism of an issue may project wrong
information to the public.
 Misleading messages may again divert young minds towards a
wrong path.

 Wrong interpretation of news may even blow things out of
proportion. This would create further unrest in any place or even

violence in case of extreme situations.
 At times, a particular event or news item may receive too much
attention simply because of the lack of important news or snippets.

This would again present a wrong idea before the public.
 Certain mass media such as newspapers or leaflets have a very short
shelf life. In terms of advertising, it would not serve to be useful for

every kind of product or message.
These were some of the pros and cons of mass media. Ultimately, it
always depends upon the individual and the way a particular message is

perceived.

ASSIGNMENTS

1. Characterize the main disadvantages of mass media.
2. How can mass media be used for educational purposes in an effective
manner?
3. Why can news be manipulated?

4. What are the best forms of entertaining according to the author?
5. How do you understand the process of misinterpretation of a
situation?

6. How does mass media affect youngsters?
7. What kind of messages may divert young mind towards the wrong
path?