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PROS AND CONS OF MASS MEDIA
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By Kashmira Lad
Mass media enjoys a very prominent role in our lives. There are
various effects of mass media on the society at large. Media tends to
influence and it's obvious, there are positive as well as negative
influences. However, it also depends upon the way audiences perceive
things. The power of media is by far recognized by everybody in terms
of advertising, marketing and as a medium to broadcast information to
people at large. Since mass media is used to communicate and interact
with people from various walks of life, it can often result in a conflict of
options. Print media (magazines, newspapers, brochures, press releases,
newsletters, etc), electronic media (television, radio etc) and the Internet
are all part of mass media. Today, it can give a person phenomenal
exposure and this can result in various effects on the society. However,
have you paused to think about its pros and cons? Well, one cannot
blame a particular medium because of outside influences. Here, we shall
take a look at such advantages and disadvantages.
Pros
The wide reach offered by mass media is phenomenal. It can target
a global audience.
In terms of newspapers and magazines, it can reach a specified
target group. Besides, it is easily accessible. For example, the
newspaper lands on the doorstep and we have the latest news in
our drawing rooms due to the television set.
Certain types of media have a loyal fan following. This would
mean that an advertiser, publication or news channel would have a
ready audience.
We have the latest news and information at the click of the mouse!
The Internet is such a medium that it can give many options for the
kind of information required.
Television, movies, Internet and the radio are some of the best
forms of entertainment.
It can be used for educational purposes in an effective manner.
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Lad K. Pros and Cons of Mass Media / Kashmira Lad. – Available at:
http://www.buzzle.com/articles/pros-and-cons-of-mass-media.html.
