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5. Name the major function of information professionals in
entrepreneurship education. Do you agree with it? Why?
6. What does the term ‘information provision’ mean? Give your own
example.

7. What are the main duties of the information professional?
8. When does information professional become information broker?
9. Give your own examples of providing information by information

professionals free of charge and by fee?
10. Summarize the text.

Text 4

THE INFORMATION PROFESSIONAL FACING THE IMPACT

OF SEARCH TECHNOLOGY
By Hannah Verhoeff,
12
Anke Vellenga
“Finding a needle in a haystack”, refers to the role of an

Information Professional, but today it also points out the core function of
the Search Technology.
In 2006, the amount of digital information created, aptured, and

replicated was about 3 million times the information in all books ever
written (Gantz, 2007). According to various researchers, the volume of
digital information doubles every two to three years. The volume of
information is growing with an incredible speed. Information surrounds

us, is of great importance for our society and mission critical speaking in
terms of business. There is no doubt of the significant role of the
Information Professional (IP) in this information economy.

Why the Information Professional?
The growth of information is becoming the largest risk and
challenge for the IP, CIO’s and analysts acknowledge. The information
volume grows each year with 57 percent, which can cause a smothering

feeling. We are living in a information society in which the IP has never
been as important as now. Information is the basic resource in the work
(Webster, 2002) and it connects us in this networking society linking

people to each other (Webster, 2002). Information is the lifeblood of the
knowledge-based organization and essential for innovation and
continuing learning. The IP plays a distinctive role in gathering,

12
Verhoeff H. The Information Professional Facing the Iimpact of Search Technology /
Hannah Verhoeff, Anke Vellenga. – Available at : http://eprints.rclis.org/12935/1/78.pdf