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                  organizing  and  managing  information  access  to  the  best  available
                  information  resources  for  the  organization  (Abel,  2003).  The
                  professional  managing  content  collections  and  taking  care  of  the
                  information resources and services, is unambiguously the key figure in

                  this information age.
                         Who is the information professional?
                         The information profession seems to be constantly trying to define

                  a role for itself in 21st century organizations. Many experts in the world
                  of information have argued about the focus IPs should have, especially
                  within the framework of defining university’s curriculum because of a
                  decreasing  interest  in  the  information  related  studies.  Much  that  is

                  written on this topic is strongly influences by the author and background
                  of the ‘articles’. Scientific papers and writing on this topic are mostly on
                  a  specific  role  or  position  of  the  IP  and  a  complete  definition  or  an

                  overview of the information profession is lacking. Some experts say the
                  information profession is something that is subjected to the employment
                  situation,  some  say  it  is  specially  liable  to  the  influences  of  the

                  Information  Technology.  Over  the  last  few  years,  experts  have  been
                  defining the role of the IP as a gathering of competencies, whether or not
                  broken down in clusters. Obviously the profession is multifaceted and in

                  most cases asks for clarification. Findings in a research taking place a
                  few years ago point out that the IP would call itself experts in search and
                  retrieval  of  information,  interacting  with  the  searcher  and  delivering
                  tailor made information (Hendriks, 2003). The core competencies of the

                  IP is making information resources accessible and organizing it. Next to
                  that creating metadata, performing search and retrieval, and navigating
                  the searchers to the right information (Van Dijk, 2003).

                         This reflects the background of the profession, lying in the world
                  of the librarian. But the modern IP is experiencing more challenges by
                  the  influences  and  the  increasing  expectations  of  their  environment.
                  Particular  circumstances  have  had  influence  on  the  information

                  profession. Three aspects meddled in the environment of the profession:
                         1) ICT;
                         2) Individuality of information searchers;

                         3) Acknowledgement by the organization.
                         1) ICT: A practical example is the a large impact on the function of
                  the  library.  ICT  has  made  information  accessible  en  changed  the

                  lifecycle  of  information  (van  de  Pas,  2006).  By  increasing  digital
                  information becoming, libraries were finding themselves in a crush and
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