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linked with common goals of the organisation and achieves clear
economic value. Knowledge sharing, is about contribution, respect for
others’ opinions and views, as long as all stakeholders are able to
visualise the positive influences of information and appreciate the best

way to practice using information; information can be effectively and
profitably transferred into knowledge.
It is also important to incorporate lessons learnt form the entire

chain of events that are always happening in the organisation. This
could be obtained from customer feedback, product design, delivery
channels and packaging, etc. An organisation can only retain its
position and be strong in the competitive global market only if it

corporate this into its business workflow and strives to improve on its
strength continuously.
The most direct source of valuable information to the organisation

is from the customers. If the customers’ feedback is captured and the
necessary lessons learnt, it can be incorporated into its current business
workflow. This shows that the organisation is concerned and cares about

its customers. It is also important to foster a closer employee-to-
customer relationship. This will eventually grow into an everlasting
bond that helps the organisation to be effective in capturing its

intangible asset.

ASSIGNMENTS
1. What areas are included in the public intellectual capital?

2. What are the main components of corporate capital?