Page 27 - 6688

27
7. Law of self-preserving / face-saving: a person tries to maintain his/her communicative
balance and inner peacefulness by transforming irritating information into calmer
information.
8. Law of communicative self-influence: a verbal embodiment of the idea or emotion shapes
and strengthens this idea or emotion. This law is the bases of self-training in which verbal
commands of the person regulate his/her her mental and physical state.
9. Law of information self-emergence: if communicators do not have enough information, it
will emerge in the form of roumours.
10. Law of criticism attraction: the more the person stands out in the group, the more his/her
actions are criticized; the focus is mainly on the shortcomings of people in some way
distinguished in order to drop them to the mediocre level the criticizer.
11. Law of dissemination of negative information: negative information tends to spread faster.
People criticize negative messages; perceive positive messages as a norm; stop
discussing them.
12. Law of information distortion (broken telephone): any information is distorted in the
process of its transfer. Distortion is proportional to the number of people transferring it. The
reason for this is people’s subjective attitudinal interpretation of the information transferred.
13. Law of emotional affiliation: people who experience the same emotions tend to join the
people who are in the similar emotional state.
14. Law of the increase of emotion through their verbalization: interjections, verbal statements
of emotions increase them twofold. This phenomenon is used in PR, advertising, religious
practices.
15. Law of emotions absorbsion through their verbalized release: when a person describes
his/her emotions to another person, these emotions are neutralized and are “erased” by
words (crying on one’s shoulder).
16. Law of emotional suppression of logical reasoning: being emotionally overwhelmed, a
person loses logically valid reasoning. He/she is difficult to be persuaded by arguments. It
is advisable to agree with the person, not to challenge him/her, which will finally result in
decreasing his/her excitement.
17. Law of communication rhythm: the ration between speaking and silence is constant: 1:23.
Any violation of this rhythm may bring about bad mood, poor health, stresses, anxiety.

WIIO'S LAWS OF COMMUNICATION
1. Communication usually fails, except by accident.
a) If communication can fail, it will.
b) If communication cannot fail, it still most usually fails.
c) If communication seems to succeed in the intended way, there's a
misunderstanding.
d) If you are content with your message, communication certainly fails.
2. If a message can be interpreted in several ways, it will be interpreted in a manner that
maximizes the damage.
3. There is always someone who knows better than you what you meant with your
message.
4. The more we communicate, the worse communication succeeds.
a) The more we communicate, the faster misunderstandings propagate.
5. In mass communication, the important thing is not how things are but how they seem to
be.