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DOING BUSINESS ONLINE
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LEARNING OBJECTIVES
CHAPTER 18: DOING BUSINESS ONLINE
At the end of this chapter, you should:
✓ Be able to understand the pre-requisites of doing
business online.
✓ Be able to explain different opportunities gained by
doing business online
✓ Be able to explain how companies buy/sell online
✓ Be able to explain different steps of creating a business
website
✓ Be able to explain how to promote a business online.
✓ Be able to explain different legal obligations of an online
business.
✓ Be able to explain the issues of online security and data
protection.
THE BASICS
Doing business online can provide new opportunities and benefits.
There are many different ways to do business online. Every business
needs to carefully evaluate which option is best suited for its needs.
Depending on its products and customers, a company might plan to run
its entire business online. On the other hand, they might decide to provide
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