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Political Economic

What are the foreign trade What are the long-term
regulations? prospects for the economy gross
domestic product (GDP) per capita,
and so on?

What are the social welfare policies? What are exchange rates
between critical markets and how will
they affect production and distribution
of your goods?

Social or Socio-cultural Technical or Technological

What is the level of research
funding in government and the
industry, and are those levels
What are local lifestyle trends? changing?

What is the government and
What are the current demographics, industry’s level of interest and focus
and how are they changing? on technology?

What is the level and distribution of
education and income? How mature is the technology?

What are the dominant local religions What is the status of intellectual
and what influence do they have on property issues in the local
consumer attitudes and opinions? environment?

Are potentially disruptive
technologies in adjacent industries
What is the level of consumerism and creeping in at the edges of the focal
popular attitudes toward it? industry?

What pending legislation is there that
affects corporate social policies (e.g.,
domestic partner benefits, How fast is technology
maternity/paternity leave)? changing?

What are the attitudes toward work What role does technology play
and leisure? in competitive advantage?

Environmental Legal

What are the regulations
regarding monopolies and private
What are local environmental issues? property?

Are there any ecological or environmental Does intellectual property
issues relevant to your industry that are pending? have legal protections?

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