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                       Value – цінність
                       Stick to – дотримуватися
                       Associate – колега
                       Slave – раб


                        II.     Read and translate the text:


                      Ethics  is  the  system  of  moral  principles,  rules  of  conduct,  and  morality  of  choices  that
               individuals make.

                      Business ethics is the application of moral standards to business situations. Business ethics
               has become a matter of public concern.

                      All  business  people  face  ethical  issues  daily,  and  they  stem  from  a  variety  of  sources.
               Although some types of issues arise infrequently, others occur regularly. Let’s take a closer look at

               several ethical issues.

                      1.        Fairness  and  Honesty.  Fairness  and  honesty  in  business  are  two  important
                                ethical  concerns.  Besides  obeying  all  laws  and  regulations,  business  people

                                should refrain from deceiving, misrepresenting, or intimidating others.


                      2.        Organizational Relationships. A business person may be tempted to place his or

                                her  personal  welfare  above  the  welfare  of  the  organization.  Relationships  with
                                customers  and  coworkers  often  create  ethical  problems  –  since  confidential

                                information  should  be  secret  and  all  obligations  should  be  honored.  Unethical
                                behavior  in  these  areas  includes  not  meeting  one’s  obligations  in  a  mutual

                                agreement, and pressuring others to behave unethically.


                      3.        Conflict  of  Interest.  Conflict  of  interest  results  when  a  business  person  takes

                                advantage of a situation for his or her own personal interest rather than for the
                                employer’s  or organization’s  interest.  Such  conflict  may  occur  when  payments

                                and gifts  make their way  into  business deals.  A wise rule to remember  is that
                                anything given to a person that might unfairly  influence that person’s  business

                                decision is a bribe, and all bribes are unethical.


                      4.        Communications. Business communications, especially advertising, can present

                                ethical question. False and misleading advertising is illegal and unethical, and it
                                can  infuriate customers. Sponsors of  advertisements aimed at children  must be
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