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1. Define the term marketing.
2. What does implementation of marketing concept begin and end with?
3. What does a market consist of?
4. Define the term “marketing mix”.
5. Can a firm vary its marketing mix?
6. What purpose may a firm vary its marketing mix for?
7. Give an example when a firm changes its marketing mix.
8. List all the ingredients of the marketing mix.
9. What does a product ingredient include?
10. What does it mean to boost low sales?
11. What do the major forms of a product promotion include?
12. What does developing a marketing strategy involve?
13. State the purpose for which market measurement and sales forecasting are used.
14. How are strategies monitored and evaluated?

IV. Give English equivalents of the following:

підвищення посади промисловий ринок
розподіл, розповсюдження засіб
обмін компонент
власність на продукцію компонент продукта
визначати контрольований

V. Match the management terms with their definitions:

1. Buy a) say in advance what is likely to happen;
2. Sell b) make known to people (by printing
notices in newspapers);
3. Advertise c) get by paying a price;
4. Forecast d) give in exchange for money.

VI. Tell whether each of the following statements is true or false
according to the text. Correct the false statements to make them true:

1. _______ Marketing is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services to create exchanges
that lack individual and organizational objectives.
2. _______ Implementation of marketing concept begins and ends with marketing
information about customers – first to determine what customers need, and later to
eliminate how well the firm is meeting those needs.
3. _______ A business firm controls four important elements of marketing which are
called a marketing mix.
4. _______ For example, most automakers produce several different types of
vehicles and aim them at different market segments based on age and income.
5. _______ Market measurement and sales forecasting are used to estimate sales
potential and predict product sales in single market segments.