Page 77 - 6727
P. 77

Economic Theory

                  2. Every want is satiable: wants in general are unlimited. But a single
            or a particular want is satiable. We can completely satisfy a single want. A
            man is hungry and he requires food. By spending some money on food, he
            can get food and satisfy his hunger.

                  3. Wants  are  competitive:  Wants  are  unlimited.  The  resources  and
            time at our disposal are much limited and we cannot satisfy all wants. So

            the  wants  will  be  competing  to  get  satisfied.  One  set  of  wants  may  be
            competing with other set of wants to get preference of choosing first. Of
            course, a consumer will choose the more urgent wants and distribute his
            income on several goods in such a manner as to get maximum satisfaction.

                  4. Wants  are  complementary:  Some  wants  are  complementary  in
            nature, i.e. they have to be satisfied together. Though the want may be a
            single one, we require many commodities and services to satisfy that want.

            Want for ‘writing’ includes want for paper, pen and ink. In some cases,
            wants may be both ‘competitive’ and ‘complementary’. For example, labor
            and  machinery.  Labor  can  be  displaced  by  machinery.  Machines  cannot
            work without the help of labor.

                  5. Wants  are  alternative:  A  want  can  be  satisfied  by  two  or  more
            goods or by two or more methods. A want for hot drink may be satisfied
            by coffee or tea. We may go by ‘bus’ or ‘train’ or by ‘taxi’ to reach our

            destination. Thus, a want can be satisfied by many ways. These alternative
            goods or methods are called ‘substitutes’.
                  6. Wants  vary  with  time,  place  and  person:  Wants  are  not  static  in
            character. They are changing with time, place and person. We require hot

            drinks  in  winter  and  cool  drinks  in  summer.  People  of  England  require
            warm woolen suits and rain coats. People of India require only cotton. The

            wants  of  our  forefathers  were  different  from  the  wants  of  the  present
            generation.  So,  wants  vary  with  generation,  culture,  society,  geographic
            location and the extent of economic development.
                  7. Some wants recur again: Some wants are felt again and again. The

            want for food can be satisfied by eating food. Again the same want appear
            after a few hours. That is why we say wants are recurring in nature.
                  8. Wants are influenced  by advertisements:  Effective advertisements

            through  films,  journals,  radio  and  TV  will  create  new  wants  and  the
            existing  wants  get  modified.  Through  advertisements  and  clever
            salesmanship, businessmen create tastes for their products.
                  9. Wants become habits and customs: If a particular want is satisfied

            repeatedly by a  commodity, then it becomes a habit. Example: drinking
            coffee and tea. Wants become habits and habits are responsible for wants.

                                                           77
   72   73   74   75   76   77   78   79   80   81   82