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KEY TAKEAWAY
You have seen how different individuals approach the learning process
and that an understanding of these differences can help you with your
objectives related to principles of management. Beyond this general

understanding of your own learning style, you also have an opportunity to put
together your own survival kit for this course. Your kit will have answers and
resources based on the gauge-discover-reflect framework. The development of
SMART goals are particularly important in the successful application of the
framework.
EXERCISES
1. What is your learning style?
2. How does your style compare with your prior intuition?
3. What target learning issue could you use to experiment with the
gauge-discover-reflect framework?
4. What does the acronym SMART refer to, in the context of goal
setting?
5. What SMART goals could you apply to your target learning issue?

Chapter 2
Developing Mission, Vision, and Values

WHAT’S IN IT FOR ME?
Reading this chapter will help you do the following:
1. Understand the roles of mission, vision, and values in the planning
process.
2. Understand how mission and vision fit into the planning-organizing-
leading-controlling (P-O-L-C) framework.
3. See how creativity and passion are related to vision.
4. Incorporate stakeholder interests into mission and vision.
5. Develop statements that articulate organizational mission and vision.
6. Apply mission, vision, and values to your personal goals and
professional career.
As you are reminded in the figure, the letter “P” in the P-O-L-C framework
stands for “planning.” Good plans are meant to achieve something—this something is
captured in verbal and written statements of an organization’s mission and vision
(its purpose, in addition to specific goals and objectives). With a mission and vision,
you can craft a strategy for achieving them, and your benchmarks for judging your
progress and success are clear goals and objectives. Mission and vision communicate
the organization’s values and purpose, and the best mission and vision statements
have an emotional component in that they incite employees to delight customers. The
three “planning” topics of your principles of management cover (1) mission and
vision, (2) strategy, and (3) goals and objectives. The figure summarizes how these
pieces work together.

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