Page 41 - 6203

educate the ability to professionally evaluate the text in terms of logic is very
important for each editor. It is necessary to clearly visualize the role of logical

connections in the text and to own techniques and methods of logical analysis. The
editor must develop a reflex in violation of the logical norm. In the theory of

editing, a section devoted to its logical foundations began to be developed from the
late 50's. The first such a work was the work of Professor A. V. Zapadov, which

was included in the collection "About the editing of the book". Currently, all

textbooks and manuals on this discipline have such a section. Special scientific

researches are being conducted: editors refer to the logic by seeking answers to

questions that arise in the process of professional activity, philosophers from the

standpoint of their science analyze the work of the editor on the text.

Even in ancient Greece, it was noticed that the power of influence on the

interlocutor depends not only on the expressiveness of oral speech, but also on

what thoughts are expressed in the speech and how they are interconnected. Then

the study of the communicative effect covered not only the outer layers of

intellectual-linguistic communication, but also the internal semantic aspects. The

traditional rhetoric, which arose as the theory of oratory, was in parallel with the

logic - the science of the forms and laws of correct (productive) thinking. It is

worth paying attention to the fact that from the middle of the last century began to

talk about a scientific rhetoric as a theory that explores the holistic communicative

effect of mass information processes. More recently, the term "rhetoric" has begun

to be used to characterize the professional skills of people who create or process

printed text (journalists, editors) [6, p. 58].

In the printed text among the other components that determine the intensity

of the communicative effect and those that are subject to conscious control, the

semantic (logical organization) plays a significant role. Various operations are

aimed at detecting and improving the "logical components" of the text, can

generally be called a logical rationing. The particular importance has the choice of

the form of organization of text material, due not only to logical norms and the

intended purpose of the publication, but also to features of the reader environment.