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Text 6 Ten Reasons to Advertise in a Newspaper………………..103
Text 7 E-newspapers: Revolution or Evolution? ………………...108
Text 8 Are Newspapers Dying? Yes or No? ………………….....113
INTERNET
Text 1 Internet as an important element of the information society
and e-business development...............................................116
Text 2 The Internet Revolution: It came. It went. It's here ....…...118
Text 3 Consumer Benefit from Use of the Internet ………….….122
Text 4 The Educational Advantages of Using Internet…….........124
Text 5 From Media Literacy to Digital Skills...............................128
Text 6 Social Network Sites..........................................................134
Text 7 History of E-books…………………………..…………...140
Text 8 The future of the Internet is wired into the
human brain........................................................................141
CENSORSHIP
Text 1 Censorship, Violence & Press Freedom..............................145
Text 2 Censoring and Destroying Information in the
Information………………………………………………..148
Text 3 Pros and Cons of Censorship………………………….….160
Text 4 Media Censorship: Why is Censorship Good……….........164
Text 5 Censorship and the Arts………………………………………………….166
Text 6 Data Driven Futures – Censorship Takes New Forms…....169
Text 7 Kids' Book Censorship: The Who
and Why…………………………………………….....….177
Text 8 Why Not Censor?................................................................179
PUBLIC RELATIONS
Text 1 A Brief History of PR.........................................................182
Text 2 The Important Role of Public Relations………………..…186
Text 3 10 Principles of Public Relations…………………………189
Text 4 Ethical Public Relations: Not an Oxymoron……………...191
Text 5 PR Across Cultures: Building International Communication
Bridges...………………………………………………….194
Text 6 PR and Blogging – How to Think about It? .......................197
Text 7 How to Choose Between PR and Advertising……..……..205
Text 8 How to Run Ethically Sound PR Campaigns………….....207