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“only” digital books. Aggregators partnered with publishers to produce
and sell digital versions of their books.
People no longer needed to run after information and to worry
about living in a remote place with no libraries and bookstores.

Information was there, by the numbers, available on our screen, often at
no cost. In 2009, most of us would not be able to work, study,
communicate and entertain without connecting with others through the

internet.

ASSIGNMENTS
1. Write a short summary to the article.

2. What is your opinion about e-books?
3. Does a problem of disappearing paper books exist?
4. How massmedia interpret this problem?

5. Does the Internet bring print media to the end? Why?
6. Do you read books online? Why?
7. What kind of book is better for your use? Why?

8. Name pros and cons of using e-books.
9. Do you buy e-books? Why?
10. What do e-books bring to libraries?

Text 8

THE FUTURE OF THE INTERNET IS WIRED INTO THE

HUMAN BRAIN
32
By William T. O’Connor
Predicting the future of the Internet? Look into the crystal

ball – the brain.
Internet companies are looking for ways to get inside our heads –
to tinker with the very thing that makes us human – our brain. As
Facebook gets ready to take-on new challengers after its recent launch

on the stock market, is it possible that the battle for future dominance on
the Internet will be won or lost inside our heads? Knowledge about
human behaviour, emotion and sensory stimulation is starting to flow

through to the actual strategies of the leading Internet competitors.
Neuroscience – front and centre

32
O’Connor T. William The future of the Internet is wired into the human brain /
William T. O’Conor. – Available at : http://sciencecalling.com/2012/05/30/the-future-of-
the-internet/