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                                    SOCIAL NETWORK SITES
                                                                             By Danah M. Boyd,
                                                                                                    30
                                                                              Nicole B. Ellison
                 Social network sites (SNSs) are increasingly attracting the attention of
         academic and industry researchers intrigued by their affordances and reach.

                 Since  their  introduction,  social  network  sites  (SNSs)  such  as
         MySpace, Facebook, Cyworld, and Bebo have attracted millions of users,
         many of whom have integrated these sites into their daily practices. As of
         this  writing,  there  are  hundreds  of  SNSs,  with  various  technological

         affordances, supporting a wide range of interests and practices. While their
         key  technological  features  are  fairly  consistent,  the  cultures  that  emerge
         around SNSs are varied. Most sites support the maintenance of pre-existing

         social networks, but others help strangers connect based on shared interests,
         political views, or activities. Some sites cater to diverse audiences, while
         others attract people based on common language or shared racial, sexual,

         religious,  or  nationality-based  identities.  Sites  also  vary  in  the  extent  to
         which they incorporate new information and communication tools, such as
         mobile connectivity, blogging, and photo/video-sharing.

                 Scholars  from  disparate  fields  have  examined  SNSs  in  order  to
         understand the practices, implications, culture, and meaning of the sites, as
         well  as  users'  engagement  with  them.  This  special  theme  section  of
         the Journal of Computer-Mediated Communication brings together a unique

         collection of articles that analyze a wide spectrum of social network sites
         using various methodological techniques, theoretical traditions, and analytic
         approaches. By collecting these articles in this issue, our goal is to showcase

         some of the interdisciplinary scholarship around these sites.
                 We  define  social  network  sites  as  web-based  services  that  allow
         individuals to (1) construct a public or semi-public profile within a bounded
         system,  (2)  articulate  a  list  of  other  users  with  whom  they  share  a

         connection, and  (3)  view  and  traverse  their  list  of  connections and those
         made by others within the system. The nature and nomenclature of these
         connections may vary from site to site.

                 While  we  use  the  term  "social  network  site"  to  describe  this
         phenomenon,  the  term  "social  networking  sites"  also  appears  in  public
         discourse, and the two terms are often used interchangeably. We chose not


         30
            Boyd M. Danah Social Network Sites / Danah M. Boyd, Nicole B. Ellison. – Available
         at : http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
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