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into the "ears" of your most desired audience. Your message should
reflect this.

8. Plan your telephone presentations in advance. Think out all the
various scenarios you might be faced with and write it out. This is
called pre-call planning.

9. Tape yourself for self-improvement. Listen to yourself carefully
and decide what areas you want to improve.

10. Make an action plan. Focus on only one area at a time. When you
feel comfortable, move to your next area and repeat.

We use the telephone as our primary form of personal communication.
People who are good with this medium increase their opportunities for
success.

HELLO, YOUR PAYCHECK IS CALLING: YOUR PHONE
SKILLS CAN MARKET YOUR UNIQUE BRAND

When the phone rings, we are often annoyed at the interruption. But
on the other end of your ringing telephone is likely a customer, eager
for information about your product. The way you and your staff
answer the phone sets the stage for your customers' experience with
you. Here are five tips for ensuring your phone skills give a good
impression.

I have to admit I really don't like the telephone. Maybe it is because it
is an interruption in an already "overscheduled" world. Even if it is
someone I really want to talk to, it sometimes feels like a chore "to be
nice"! With the amount of spam phone calls I still seem to receive,
even after being on the "Do not call list", I must admit I make
assumptions when I pick up the phone. If there is a nano-second of a
pause when I pick up the phone, I immediately assume I am on
someone's computer list just waiting to pounce if they here a real
person on the other end of the phone.

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