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When a potential  client phones a company, their first  impression of
                           that  company  is  created  by  the  person  who  answers  the  phone.  In
                           order to ensure that the caller develops a positive image within their
                           mind, the person answering the call must be efficient, confident and
                           capable  of  inspiring  confidence  in  the  caller.  It  is  a  very  big
                           responsibility  but  by  examining  existing  skills  and  practicing  new
                           ones  this  challenge  can  be  met,  and  the  standards  maintained.
                           Professional Telephone Techniques

                           When answering the telephone always remember:
                            You are aiming to make the caller pleased that they chose to call your
                           company. You are aiming to impress the caller with your courtesy and
                           helpfulness. Answer the telephone with identification

                           While on the call:
                           Remember  to  ensure  your opening  greeting  identity’s  you  and  your
                           organization clearly, by speaking into the mouthpiece. Always ask for
                           the  caller’s  name  and  use  it,  it  gives  the  impression  of  friendly
                           familiarity. Speaking in a warm, interested tone will add to this.

                           If you have to ask the caller to wait - explain why. In this situation,
                           service  your call on  hold every 30  seconds  and thank the caller  for
                           waiting. Make the caller feel that you are anxious and willing to help;
                           if you agree to call back at a specific time, call - even if you have been
                           as yet unable to attend to the query or request.

                           Attend to a query immediately or you may forget. If there are other
                           priorities, write down the query. Let your caller hang up first and say
                           "Thank you for calling"

                           As with any form of communication, when speaking on the telephone,
                           there are certain elements which will affect the ease with which you
                           communicate and also the understanding of the message that you are
                           trying  to  get  across.  Comparing  the  use  of  the  telephone  to  such
                           methods as letter writing or face to face meetings, it is easy to see that
                           the telephone has a lot of limitations. There is no written word to read,
                           therefore retention of what you have said is difficult. There is no body
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