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 External Costs. This is the cost imposed on a third party. For example, if you
               smoke, some people may suffer from passive smoking. That is the external cost.
                       Private Costs. The costs you pay. e.g. the private cost of a packet of cigarettes
               is £6.
                      Economic  profit  is the  profitability  measurement that calculates the amount
               that revenues received from selling a product exceeds opportunity costs incurred from
               using resources to make and sell these products. In other words, it’s the excess money
               a  company  earned  from  one  course  of  action  over  another  had  they  chosen
               differently.
                      For the most part, we will assume that owners of firms endeavor to maximize
               total economic profit, where economic profit (Pr) is defined as the difference between
               total revenue (TR) and total economic cost (TC), that is:
                                                 Pr=TR-TC.                                                               (7.1)
                      Total revenue  is the total  receipts a seller can obtain  from selling  goods or
               service  to  buyers.  It  can  be  written  as  (P×Q),  which  is  the  price  of  the  goods
               multiplied by the quantity of the sold goods.
                      Profit is the engine of maximum production and efficient resource allocation in
               pure  capitalism;  it’s  can’t  be  underestimated.  The  existence  of  profit  opportunities
               represents the crucial signaling mechanism for the dynamic reallocation of society’s
               scarce productive resources in purely capitalistic economies. Rising profits in some
               industries and declining profits  in others reflect changes  in societal preferences  for
               goods  and  services.  Rising  profits  signal  existing  firms  that  it  is  time  to  expand
               production and serve as a lure for new firms to enter the industry. Declining profits,
               on the other hand, a signal producers that society wants less of a particular good or
               service, presenting existing firms with an incentive to reduce production or to exit the
               industry entirely. In the process, productive resources move from their lowest to their
               highest valued use. Moreover, profit maximization not only encourages an efficient
               allocation of resources, but also implies efficient (least-cost) production. Thus, purely
               capitalist  economies  are  characterized  by  a  minimum  waste  of  societys’  factors  of
               production.
                      In economics and business, specifically cost accounting, the break-even point
               (BEP) is the point at which cost or expenses and revenue are equal: there is no net
               loss  or  gain,  and  one  has  "broken  even."  A  profit  or  a  loss  has  not  been  made,
               although  opportunity  costs  have  been  "paid"  and  capital  has  received  the  risk-
               adjusted, expected return. In other words, it´s the point in which the total revenue of a
               business exceed  its total costs, and the business  begins to create wealth  instead of
               consuming it. It is shown graphically as the point where the total revenue and total
               cost curves meet. In the linear case the break-even point is equal to the fixed costs
               divided by the contribution margin per unit.
                      The break-even point  is achieved when the  generated profits  match the total
               costs accumulated till the date of profit generation. Establishing the break-even point
               helps  businesses  in  setting  plans  for  the  levels  of  production  which  it  needs  to
               maintain be profitable.





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