Page 268 - 4685
P. 268
98. Management.com.ua : site materials [Електронний ресурс]. – Режим
доступу : http://management.com.ua.
99. Marketing.divo.ru : site materials [Електронний ресурс]. – Режим доступу :
http://www.marketing.divo.ru.
100. Marketingpower.com : site materials [Електронний ресурс]. – Режим
доступу : http://www.marketingpower.com.
101. McCarthy E. Essentials of Marketing / E. McCarthy, W. Perreault. –
USA : E. McCarthy and Associates Inc., 1994. – 258 p.
102. McFarlan F. W. Information Technology Changes The Way You
Compete / F. W. McFarlan // Harvard Business Review. – 1984. – Vol. 62. –
№ 3. – P. 98 –103.
103. McNurtin B. C. Information Systems Management In Practice / B. C.
McNurtin, R. H. Sprague. – Prentice-Hall International Inc., 1991. – 245 p.
104. Merli G. Total Manufacturing Management: Prodaction Organization
For The 1990s. / G. Merli. – Productivity Press, 1990. – 197 p.
105. Miska S. Optimalizacja parametrow technologii wiercenia w asoekcie
pionowosci wykonania otworu / S. Miska, A. Gonet, J. Rajtar // Zesz, nauk.
AGH. – 1978. – P. 201 – 212.
rd
106. Morden A. Elements Of Marketing / A. Morden. – [ 3 edition:
Guernsey Press Co. Ltd.]. – 1993. – 308 p.
107. Nolan R. L. Managing the Crises in Data Processing / R. L. Nolan //
Harvard Business Review. – 1979. – № 2. – Р. 115–126.
108. Notowidigro M. N. Information Systems: Weapons To Gain The
Competitive Edge. / M. N. Notowidigro // Finansial Executive. – 1984. – №
52. – P. 54 – 60.
109. Parker M. M. Information Economics / M. M. Parker, R. J. Benson, H.
E. Trainar. – Prentice-Hall International Inc., 1988. – 365 p.
110. Parson G. L. Information Technology – A New Competitive Weapon. /
G. L. Parson // Sloan Management Review. – 1983. – Fall. – P. 33 – 42.
111. Porter M. Competitive Strategy: Techniques For Analizing Industries
And Competition / M. Porter. – NewYork : Free Press, 1980. – 250 p.
112. Porter M. How Information Gives You Competitive Advantage / M.
Porter, V. Millar // Harvard Business Review – 1985. – № 4. – P 40 – 45.
113. Prazky J. Taktische Bohrmarsehgestaltung – Neue Bergbautech / J.
Prazky. – 1978. – № 8–10. – P. 65 – 78.
114. Pride W. Marketing: Concepts And Strategies / W. Pride, O. Ferrell. –
Boston : Houghton Mifflin Company, 1991. – 198 p.
115. Robey D. Designing Organizations: A Macro Perspective / D. Robey. –
Illinois : Richard D. Irwan. Inc. Homewood, 1982. – 520 p.
116. Rockart J. F. Chief Executives Define Their Own Data Needs / J. F.
Rockard. // Harvard Business Review – 1979. – № 2. – P. 8 – 20.
117. Sprague R. H. Decision Support Systems / R. H. Sprague, H. J. Watson.
– Prentice Hall International Inc., 1989. – 160 p.
264