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UNIT 3
THE MIDDLE OF THE PRESENTATION

“It takes one hour of preparation for each minute of presentation
time.”
Wayne Burgraff

YOU ARE LOST IF YOU LOSE YOUR AUDIENCE

Clear objectives, clear plan, clear signals: the secrets of presentation
success.

Any presentation requires a clear strategy or plan to help you reach
your objectives. The aim is not to spend twenty minutes talking non-
stop and showing a lot of nice pictures. It is to convey message that is
hearing to an audience who wants to hear it.
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